Do you see Apple’s Leadership Flaw in Your Company?
One of the master business management trainers is Jon Berghoff. Jon is founder of Global Empowerment Coaching and has a history of training leaders, building sales, and causing entrepreneurial success through ‘harmonic influence,’ which gives you control over yourself, your customers, and the world in general. Jon Berghoff is speaker and bestselling author of the “Cutting Edge Sales Book.”
First it was the false rumor about Steve Job’s health… Apple’s stock nose-dived, millions of dollars disappeared.
Now, Steve Jobs -for real, not a rumor – pulls out of his perennial role as keynote speaker at the high profile Macworld trade show.
Again, Apple’s stock plummeted as much as 5.5% during after-hours trading.
What does this indicate? An unfortunate reality or a symbolic reminder of what true leadership is.
While Apple may not have the issue I’m about describe, the above scenario serves as a great wake-up call.
When a leader’s worth is so high that his lack of presense translates to instant panic, it says something about the kind of leadership at hand – where personality, rather than process, drive a successful business.
I’m not saying personality isn’t important, but the order of importance is worth looking at.
I meet thousands of leaders, managers, and sales professionals each year, and I see this often: a person leads with personality and with charisma at the top of the priority list.
The difficulty?
Personality is not always replicable, teachable and reliable.
So what is?
Process.
In any leadership position, the manager/leader/executive should be focused on getting processes in place, before relying on personality to drive the business. Processes can be planned, documented, taught, practiced, retaught, and ultimately duplicated. Personality, often can not.
Personality can create energy, attraction, and excitement, while the processes can leave a lasting mark.
What do you see in your business that can be duplicated, automated, and put into a repeatable process, that will help leverage your ability as a leader?
