Posts Tagged ‘business networking’
Online Social Media 101: How Internet Marketers Should Use Online Social Networking
Online networking and social bookmarking are all the rage today. It can be a little difficult, however, when it comes to knowing which to choose. That’s why so many Internet users find reviews of these type of sites so helpful. When you read the reviews, though, you might be shocked at how people’s opinions vary widely Some people would fight for their social media choices to the bitter end. That may be due, however, to being unaware of all the available options, so they invested all their time without further research. Some people fight for their choice without even knowing the differences Internet business networking, social bookmarking sites and social networking communities that are primarily there for fun. Many people don’t know that there also are online social media sites, like Capazoo, that pay for people to use and promote them.
Many people aren’t aware of the distinction between one form of free network and another because there is a tremendous amount of cross-over in the platforms. As an example, HubPages can be used for either business networking or to just have fun. And there are literally tens of thousands of Ning sites, such as Vintage Life Network, which specialize in narrow niches. These sites are really where the rubber hits the road when it comes to online social networking because they’re created by users and focus on distinct interests. Interests can be as specific as book aficionados, who now have many online communities geared just to them. Online social networking sites that feature book reviews, like GoodReads, cater to bookworms everywhere. An innovative variant of online networking is social bookmarking, because it opens up new worlds of information storage and retrieval. Sites that feature social bookmarking, such as del.icio.us, allow logged-in users to save their online bookmarks for free. This platform type is also great for people who conduct searches, because searches are greatly enhanced by tagging. Keyword tagging also makes social bookmarking sites of great interest to online marketers, because they can get backlinks for their Web properties. A single social bookmarking link isn’t that meaningful but in aggregate, they matter. And with sites such as Mixx, if a URL is posted on one of these bookmarking sites that has good pagerank, high Google rankings can result if it is submitted properly and has the right keywords associated with it.
Blurring the line even further are sites like Digg, which are set up for both social networking and social bookmarking. They are quite useful for bookmarking URLs but they also provide a wonderful platform for online social networking and marketing. You can make a lot of friends on these sites and as a bonus, material placed on them oftentimes ranks well in Google. This makes these type of sites genuine gold to Internet marketers.
The Power of Online Social Networking for Internet Marketing
Online networking and online social bookmarking are more popular now than ever. It can be a little tricky, however, when it comes to knowing which to choose. This is why many Internet users find social network reviews valuable. When reading the reviews, however, you may find that beauty is in the eye of the beholder. Many folks fight for their choice of online social networking sites vehemently. That’s probably because the site they fell in love with is one of the few they tried and they got hooked on one site without really knowing what’s out there. Some of those who are adamant about their choice don’t even know the difference online business networking sites , bookmarking sites or sites that feature online social networking as a means for people to have fun, date, play games or do various other entertainment-related activities. Many are not aware that there are also social networking sites, like Capazoo, that use micropayments to incentivize users to visit the site and promote it to others.
Many social media users aren’t aware of the variations between online social networks because the features and uses overlap. As an example, Facebook can be used for either business networking or to just have fun. Thousands of user-created free networking communities have sprung up all over the Internet, such as Book Market. These sites are really where the rubber hits the road when it comes to social networking because they’re created by users and focus on distinct interests. Communities focused on niches, such as book readers, abound. Online social networks , like LibraryThing have book reviews and other features created just for people who love to read. A less interactive format that is just as important as online networking is social bookmarking, because it opens up new worlds of information storage and retrieval. Sites that feature social bookmarking, such as Mister Wong, allow logged-in users to save their online bookmarks for free. This platform type is also great for people who conduct searches, because searches are greatly enhanced by tagging. This ability also makes these sites powerful for Internet marketers, who use them to garner backlinks for their blog posts and Web sites. The individual links aren’t that meaningful but in aggregate, they matter. Also, like with Mixx, if a blog post is entered on one of these sites, it can often achieve high search engine rankings if the keywords were researched and the listing was entered properly.
Blurring the line even further are sites like Mixx, which are set up for both social networking and social bookmarking. These sites are used for bookmarking but they also have legions of people who frequent them for marketing or socializing. Business and personal contacts galore are just waiting to be discovered on these sites and links posted to these social networking platforms sometimes rank well in the search engines. Tremendous benefits such as these are the reason people who make their livings online love online social media sites.
Online Social Networking: Benefits for Web Marketers
Online networking and online bookmarking have grown in popularity in the last five years. Yet, it’s difficult to determine which is right for you because it would be hard to try all of them. This is why many Internet users find social network reviews valuable. When you read the reviews, though, you may find vastly different judgments about their content. Many folks fight for their choice of online social networking sites vehemently. That may be due, however, to being unaware of all the available options, so all their time was taken up with one site before they knew what was happening. I’ve known a few who fought for their choice without even knowing the difference between online business networking, social bookmarking sites or sites that offer online social networking just for fun. Many are not aware that there are also online social networking sites, like Capazoo, that use micropayments to incentivize users to visit the site and promote it to others.
Many social media users aren’t aware of the differences between social networks because there is enormous overlap of features on the various sites. As an example, Facebook can be used for either business networking or to just have fun. Thousands of user-created free Ning networking communities have sprung up all over the Internet, such as New Energy Network. These social networking sites are important because they’re created by users and focus on distinct interests. Interests can be as specific as book aficionados, who now have many online communities geared just to them. Online social networks that feature book reviews, like LibraryThing, cater to bookworms everywhere. An innovative variant of online social networking is online social bookmarking, because it opens up new worlds of information storage and retrieval. Sites that feature social bookmarking, such as Reddit, allow logged-in users to save their online bookmarks for free. This platform type is also great for people who conduct searches, because tags that allow for easy searching can be assigned to each bookmark. The ability to use keyword tagging also is of value to Web marketers, because backlinks result from the use of bookmarks. One social bookmark doesn’t really mean anything in terms of backlinks but when there are many of them, search traffic often increases. Also, like with Propeller, if a blog post is entered on one of these sites, it can often achieve high search engine rankings if the keywords were researched and the listing was entered correctly.
Blurring the line even further are sites like Digg, which are set up for both social networking and social bookmarking. They are used for bookmarking but also are equally great for marketing and socializing. There are a lot of friends and business contacts to be found on these types of Web properties and as a bonus, material placed on them oftentimes ranks well in Google. Tremendous benefits such as these are the reason people who make their livings online love online social media sites.
Selling Through Small-Business Networking
One of the master business networking trainers is an entrepeneur named Jon Berghoff. Jon is founder of Global Empowerment Coaching and has a record of teaching leadership, creating sales, and causing entrepreneurial success through ‘harmonic influence,’ which gives you control over yourself, your clients, and the world in general. Jon Berghoff is speaker and bestselling author of the “Cutting Edge Sales Book.”
This post is a response to a question that came in from Mike in Fredericksburg, VA, after listening to the telephone seminar, “Becoming Wealthy During Turbulent Economic Times”. To listen to the replay, go to www.geconnection.com/turbulance.html.
To receive the FREE gifts that are given away during the teleseminar, go to www.geconnection.com/testimonial.
How can I use your process of “farming” to breakthrough my current plateau of sales in my job?
“I really got a lot out of your perspective on hunting vs. farming as a way of attracting new prospects and customers. I’m really stuck though because I always have believed in the concept of giving value first, asking for business second, yet my annual sales revenue has hit a plateau and I can’t seem to break through to the next level. My question is, how can I use this “universal” or “spiritual” principle to really break through with my sales, not just to feel good about what I’m doing?”
Mike B. CPA, Fredericksburg, VA
ANSWER: Jon Berghoff
Mike, you are completely correct in searching for a way to use this spiritual principle to increase your success.
Most important is understanding that it takes creativity, proactive effort, and old-fashioned hard work to create value for others. It can’t simply be an emotion or an attitude. The emotion, or attitude is required, but only effective when backed up with action. You might remember in the teleseminar that I mentioned the importance of behaviors, not just thinking, to improve results.
I would ask you this question:
What are some ways that you could be adding value that are easy to do, that you have allowed to become easy not to do?
This is a good starting place. If this triggers anything, than put it into practicez. You might take the three areas from the call: problem solving, distributing information, and gift giving, and ask yourself; what are the easiest, fastest ways you could apply these lessons. I use the words “fast” and “easy” because most people over-think the process of farming (giving value first, asking for business second).
It might be as little as making sure you answers every phone call in a positive and uplifting way, vs. an unmonitored non-emotion-inducing approach.
It could be the difference between sending out a packet of free, useful information to your prospects before you meet them for a sales presentation, so they are conditioned early on to see you as an authority or expert.
Maybe it means hosting a phone group call for everyone in your sphere of influence, teaching them 4-7 ways to save money during tax season, or the 5 most common mistakes made by others in their field.
How Can I Breakthrough My Sales Plateau Using Your Method of Farming?
One of the best small business networking experts is an entrepeneur named Jon Berghoff. Jon is founder of Global Empowerment Coaching and has a record of training leaders, building sales, and causing small-business success through ‘harmonic influence,’ which gives you control over yourself, your customers, and the world in general. Jon Berghoff is speaker and bestselling author of the “Cutting Edge Sales Book.”
This article is a response to a question that came in from Mike in Fredericksburg, VA, after listening to the telephone seminar, “Becoming Wealthy During Turbulent Economic Times”. To hear the teleseminar, go to www.geconnection.com/turbulance.html.
To receive the FREE gifts that are offered during the teleseminar, go to www.geconnection.com/testimonial.
How can I use your technique of “farming” to breakthrough my current plateau of sales in my job?
“I really learned a ton from your perspective on hunting vs. farming as a way of attracting new prospects and customers. I’m really stuck though because I always have believed in the concept of giving value first, asking for business second, yet my annual sales revenue has flattened out and I can’t seem to break through to the next level. My question is, how can I use this “universal” or “spiritual” principle to really grow my sales again, not just to feel good about what I’m doing?”
Mike B. CPA, Fredericksburg, VA
ANSWER: Jon Berghoff
Mike, you are completely correct in searching for a way to use this spiritual principle to expand your business.
Most critical is knowing that it takes creativity, proactive effort, and old-fashioned hard work to provide value for other people. It can’t simply be an emotion or an attitude. The emotion, or attitude is required, but only useful when backed up with action. You might remember on the call that I mentioned the importance of behaviors, not just thinking, to increase results.
I would ask you this question:
What are some ways that you could be creating value that are simple to do, that you have allowed to become easy not to do?
This is a good starting point. If this triggers anything, than put it into practicez. You might take the three areas from the call: problem solving, distributing information, and gift giving, and ask yourself; what are the fastest, easiest ways you could apply these lessons. I use the words “fast” and “easy” because most people over-complicate the process of farming (giving value first, asking for business second).
It might be as little as making sure your assistant answers each phone call in a positive and uplifting way, vs. an unmonitored non-emotion-inducing approach.
It could be the difference between sending out a packet of free, valuable info to your prospects before you meet them for a sales presentation, so they are trained from the start to see you as an authority or expert.
Maybe it means hosting a telephone conference call for everybody in your sphere of influence, showing them 4-7 ways to save money during tax season, or the 5 most common mistakes made by others in their field.