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Posts Tagged ‘feedback’

If not repaired it won’t take long for a building with one broken window to quickly turn in to a building with many broken windows. Fixing problems when they are small will prevent them from developing into more serious problems.

When considering the level of employee satisfaction the same is true. Dissatisfaction can spread rapidly throughout an organization and before you know it you can have morale problems that can be hard to resolve.

To ensure that your employees are satisfied you need to appreciate any day to day concerns that they may have and deal with them quickly. Keeping the initiative is really important and the secret is that it is better to give a little and often.

This turns out be just a vicious circle. Fixing the problem when it’s small is also when it’s easiest and when it’s cheapest. If the management is reactive and waits until they are prompted by the employees they run the risk of having to implement urgent change from a weak position; if they are proactive they can operate form a position of strength and will also maintain the respect of the employees. Employees look for strong, confident management and having a proactive approach and taking time to understand the employees’ issues will gain the respect of the workforce.

Compare that with those managers who are out of touch. If they are late in addressing problems they are always on the defensive, having to concede to demands they run the risk of losing credibility which in turn can lead to having to agree to less reasonable demands. It is neither big nor clever.

How then can a company monitor the morale of the employees without a big budget and an abundance of spare time?

Online employee surveys. They offer a quick, easy and cost effective solution. Surveys can be created in minutes and deployed in seconds, with the results compiled in real time; and by using email and websites they cost nothing to disseminate.

A corporate internet is the ideal delivery mechanism.

By linking through to an online survey website a company can regularly conduct surveys so they become part and parcel of the daily operations.

With the ability of online surveys to produce real-time results the mood of the workforce can instantly gauged and collective and individual concerns highlighted.

By using the findings of a survey an organization can quickly identify problem areas and then use follow-up surveys to target specific concerns. With good intelligence managers are able to identify specific problems and prepare a considered response.

By conducting regular surveys companies are able to address small problems before they grow into much bigger problems that are then more difficult to address.

It should not be forgotten that most employees appreciate being consulted and asking their opinion is not seen as a sign of weakness but an indicator of good decision making.

Every now and then management problems can be solved with something that is quick, easy and won’t break the bank; enjoy.

For any business that wants to offer products or services that are focused and well targeted market research is essential. Business decisions based on good market research can minimise risk and pay dividends. By making market research part and parcel of the business process and conducting market research throughout the life cycle of a product or service market research will bring the following benefits:-

 

• Market research will help you better communicate – Your current customers experiences are a valuable information source, not only will they allow you to gauge how well you currently meet their expectations they can also tell you where you are getting things right and more importantly where you are getting things wrong. By consulting with the customer you not only show them that you care but you remove the guesswork out of customer services.
• Market research helps you identify opportunities – If you are planning to operate a new service and want to know the preconceived attitudes people have then market research can help, not only in evaluating the potential for a new idea, but also by identify the areas where a marketing message needs to be honed.
• Market research will minimise risk – Market research can help shape a new product or service, identifying what is needed and ensure that the development of a product is highly focused towards demand.
• Market research creates benchmarks and helps you measure your progress – You need to be able to measure so that you can ensure that your organization is always improving. Early research may highlight glaring holes in your service or short falls in your product, regular market research will show if improvements are being made and, if positive, will help motivate a team.

Market research brings considerable benefits and it is perhaps surprising how few businesses invest sufficient resources to gather good intelligence that will help them improve business. Many may think that market research takes too much time and effort but that is just not the case anymore as through the power of the Internet online survey software is readily available and vital market research data can now be gathered in a quick, simple and cost effective manner.

The benefit of running an annual employee survey has for a long time been widely accepted but many organizations have been put off by the amount of effort that is required.

Many organizations who have conducted their own internal employee satisfaction surveys use word-processors to design and compile a survey, then go through the effort of printing and distributing the survey and invest time chasing and collecting the completed surveys and then more time transferring the survey response information into a meaningful management report.

Fortunately with the introduction of the Internet and hosted survey websites what was once a time consuming, resource hungry, long winded and cumbersome process is now slick, quick and easy.

Document here is a step by step guide to help implement a survey that will bring considerable benefits to any organization.

Step 1 – Identifying The Need

There are numerous reasons an organization might need a survey. Listed here are a few of the common reason why employee satisfaction surveys are conducted.

Event Driven

If your organization is about to embark, or is going through, a process reengineering program a series of employee surveys can assist in managing the change program, measure the effectiveness of the change, help to deliver a ‘message’ and gather valuable feedback throughout the change cycle.

For organizations that are experiencing rapid growth employee surveys can monitor internal communications and management structures to ensure that employees are aware of their reporting and management responsibilities.

Where an organization is suffering from poor moral brought on by either internal or external influences an employee survey can be used to identify the specific concerns of employees so those concerns can be properly addressed.

An employee survey can help an organization identify the underlying cause of employee unrest that may results in an increase of staff turnover and through the survey findings help find solutions.

Periodically

As part of a periodic assessment, surveys will help an organization review their personnel and monitor on an individual level job satisfaction, training and career development.

Employee surveys also offer senior management the opportunity to look at the soft underbelly of their organization to confirm that their ‘top down’ view of the organization matches the reality and ‘bottom up’ perspective.

Employee surveys will help an organization establish good employee/employer communication that will in turn bring direct and indirect benefits.

Step 2 – Management Buy-In

Management buy-in is always desirable for any initiative and many will argue that it is essential to ensure a successful employee survey, however, in some instances the findings of an employee survey can lead to kick-starting a management that has grown complacent and detached from their employees.

Some organization may be fortunate in that the senior management recognize and drive the need for employee surveys, while in others the management may need to first be convinced of the direct and indirect benefits an employee survey will bring.

The degree that management commit to an employee survey will have a bearing on the nature of the survey and to some extent will help determine what questions.

A management that is supportive of the initiative may have specific areas of concern that they require feedback on or they may give the go ahead simply because they have no reason to think that the level of employee satisfaction throughout the organization is anything other than high.

Ideally management will buy-in to the employee survey from the very start as they have the most to gain and they are in a position to effect any change that is later identified as being required.

Step 3 – Designing the Survey

Designing a good survey will take some time and effort but by following the basics of survey design and concentrating on the ‘need to know’ questions and removing the ‘nice to know’ a survey will rapidly take shape.

Deciding on what questions should be asked will be entirely dependent on the individual organization, its structure and the previously identified primary need and objectives of the employee survey.

At the same time as considering what questions to ask consider how the results are to be analyzed. For example there may be a desire to ask for individual comments but these types of answer formats can be very time consuming and cumbersome to analyze and should therefore be avoided or used sparingly.

With online surveys it is generally better to do a few smaller surveys than one very long survey as the longer the survey the higher the drop out rate will be.

Step 4 – Checking And Testing

Grammar, Spelling And Clarity

Before the survey is published carefully check that there are no spelling and typing mistakes or incorrect grammar. It is recommended that you always have a colleague who has not been involved in the survey design to proof read the survey with clean eyes before the survey goes live, if no colleague is available try to take a break before checking through the survey again.

Say What You Mean And Mean What You Say

When checking the survey you should consider the survey from the viewpoint of the respondent, will the employee interpret the question the same way that you intended them to?

Allow the Respondent to Answer Truthfully

Where the employee will be required to choose from a number of available responses, closed questions, have you allowed the employee to answer accurately? Make use of responses like ‘No Comment’, ‘Not Applicable’ or ‘Don’t know’ where you want to make the question mandatory so that it is not accidentally missed out but the employee may not be able to answer.

Consider allowing the employee to include an ‘Other’ answer but also appreciate that ‘Other’ answers will add to the complexity when analyzing the survey results.

Don’t Require A Response To Questions That May Not Have One

Check that for any questions that you have made mandatory you do require an answer, for example open questions such as asking for additional comments should be made optional unless you definitely require the respondent to write a comment.

Check you will be able to Analyze the Data

Check through the survey again but this time looking at how the results of the survey will be analyzed. Give consideration as to how you will want to analyze the survey data, have you asked the right questions to be able to perform the detailed analysis that you desire? For example if you want to be able to view the detailed response data from the perspective of the different departments, or maybe length of service, check you have asked the employee to indicate their own department and/or length of service.

Don’t Ask Anymore Questions Than You Need To

Consider all the questions in the survey and ensure that they are all ‘need to know’ questions.

Test The Link And Try Completing The Survey

Publish the survey and then send the survey’s link to a number of people who will be willing to test the survey. By completing the survey yourself you will get a feel for the survey from a respondent’s point of view. From your own and the feedback of your colleagues stop and fine tune the survey as required.

Continue to repeat this process until you are happy with the survey.

Check The Data

Take time to view the online summary results of the test data and confirm that the data is being collected in a manner that can be properly analyzed and that will give meaningful results.

Step 5 – Deploying and Promoting the Survey

Where all or the majority of employees have access to the internet or company intranet deploying the online survey is as easy as ABC, either via email or by establishing a link to the survey from your own website or Intranet.

Where there are some or many employees that do not have direct access to the internet there are a number of alternatives that can be used from issuing the survey in printed form, providing a shared terminal or giving them an incentive to complete the survey at home.

Anonymous Responses?

Respondents can be allowed to complete a survey anonymously. A survey where respondents are allowed to be anonymous may encourage employees to speak their minds promoting ‘a warts and all’ approach, in turn giving management an opportunity to address potentially serious problems before it is too late.

However, allowing anonymous comments also allows employees to be more flippant and cavalier with their responses. Some organizations would therefore only want to consider comments where employees are prepared to stand by their convictions and that will also provide an opportunity to follow up the specific concerns of individual employees.

Deciding to allow anonymous responses or not will mainly be down to the individual organization, the specific nature of the survey, the type of survey, the management style and the existing employee/employer relationship.

Step 6 – Monitoring The Survey

While the survey is in progress you will be able to view the summary results online and also monitor in real-time the number of surveys that have been both started and completed.

If after a few days the number of completed surveys falls short of any set target it is recommended to send employees one or more reminders to ask them to complete the survey.

Step 7 – Analyzing The Results

There are no hard and fast rules for analyzing the data. Much depends on the individual survey, the questions asked and the number of responses.

Most surveys will benefit from many of the results being displayed as a charts as well as tabular form.

When first analyzing survey data often a number of ‘headline’ results will immediately stand out that will provide you with a general overview and, providing the right questions have been asked, give you an instant assessment of the mood throughout the organization as a whole.

In areas where the results indicate areas of concern a more detailed analysis may be advisable. For example if employees were asked if they felt the organization provided equal opportunities to both genders and 25% gave a negative response it would be useful to know the gender split of the organization and also to look at what the gender split was of the 25% that answered negatively. Was any negative view shared by employees of both genders, consistent throughout the organization, or was it restricted to a particular gender and/or a particular department?

Reports can display the result data in tabular and/or graphical form allowing those who are interested in the results to view the raw data.

Often used as a complement to the first, another method is to interpret the results and provide an analysis of the data and offer a view as to what the meaning is behind the results, what circumstances may have contributed to the results being as they are and, where the results indicate a negative, what initiatives could be taken. Such analysis if done by a single individual is likely to be very personal, if done by a committee it is still likely to be objective and therefore open to interpretation.

Step 8 – Further Action

The most important step is probably the last. An employee survey will either confirm that the perfect organization exists or it will highlight areas that are less than perfect by identifying individual and common concerns.

It may prove necessary to conduct further, more detailed surveys, to target specific areas. For example the survey may reveal that negative responses are received from employees working in a particular department but the reasons for their negativity may not be clear. A smaller, specifically targeted follow-up survey may help reveal the root causes.

When employee surveys are periodically run an organization that has taken steps to address issues will see their efforts reflected in subsequent survey responses. Almost all organizations have problems and it helps an organization’s moral to see that a channel exists that will highlight problems that can then be addressed and resolved.

Summary

It is hoped that these guidelines will help an organization conduct successful employee satisfaction surveys, they are however, only a guide.

Each organization is different in style and structure and the organizations ‘personality’ will go someway to influencing the tone and nature of the survey and organizations will have many different circumstances and primary reasons for conducting a survey.

By utilizing existing technology and conducting surveys online you are now able to monitor the heart beat of an organization, quickly, easily and, by using websites like www.surveygalaxy.com, at minimal cost.

It is time to thing again if you have a perception that conducting surveys can be a useful exercise but are far too time consuming to prepare, unwieldy to deploy and require extensive resources to process the responses into a meaningful report.

Online surveys turn what was once a time consuming, resource hungry, cumbersome process into a low cost, quick, easy exercise that delivers real-time reporting.

Ease of Design

Out with the word-processor, now there is a quick and easy way for almost anyone to create surveys using a simple menu system that allows surveys to be created in minutes and with the ability to add additional questions and modify and move existing questions around.

Ease Of Delivery

After preparation a survey is deployed through the internet or if an internal survey, an organisation’s intranet, making it instantly available to anyone with access to the internet.

Ease of Promotion

Getting respondents to participate in a survey is achieved with ease by either sending an email that contains a link to the survey and/or linking to the survey from a suitable website.

Ease of Participation

Online surveys don’t just make it easy for the publisher, most respondents find that completing a survey online is quicker and easier when compared against the traditional pen and paper survey and from the publishers point of view a lot less prone to mistakes such as respondents missing out questions or multiple responses being entered against single response questions.

Ease of Survey Management

With an online survey the publisher can see in real-time the response rate and summary results.

The Ease of Analysis

At the end of the survey the response data is ready for detailed analysis, the information can be loaded into a spreadsheet or third-party analysis program where the respondent data can be sliced and diced.

Recognizing the Ease

Once business managers appreciate the ease of the total life cycle of conducting a survey online they will start to recognise the multitude of new opportunities that exist.

The costly annual employee satisfaction survey can now be done quicker and cheaper allowing the exercise to be conducted bi-annual or quarterly ensuring any employee problems are identified and dealt with early. There is now also an opportunity to conduct smaller and more targeted ad-hoc surveys on a departmental level or a niche area of the business improving communications between the employee and employer.

A survey can be central in allowing management to deliver a message and measure the employee support and concerns of introducing new initiatives, something that can’t be done using a simple one way memo style directive.

Survey’s can be used as a marketing tool as the survey explains the benefit of a product or service and gathers the response from potential customers.

ROI today

Technology can often deliver better efficiency but can require ‘investment’ first with the ‘return’ coming later. Many of the available hosted online survey services have not only turned a cumbersome task into a cinch, but reduced the cost down to a pinch, giving you a return on investment from day one and opening up a world of possibilities and further savings.

With the many opportunities that online surveys bring to a manager it is a tool that is always useful to have to hand in their personal tool box.

If you have a perception that conducting surveys can be a useful exercise but are far too time consuming to prepare, cumbersome to deploy and require considerable resources to process the responses into a meaningful report it is perhaps time to think again.

Online surveys turn what was once a time consuming, resource hungry, cumbersome process into a low cost, quick, easy exercise that delivers real-time reporting.

The Ease of Design

Out with the word-processor, now there is a quick and easy way for almost anyone to create surveys using a simple menu system that allows surveys to be created in minutes and with the ability to add additional questions and modify and move existing questions around.

The Ease of Delivery

After preparation a survey is deployed through the internet or organisation’s intranet making it instantly available to anyone with access to the internet.

The Ease of Promotion

Inviting respondents to participate in a survey is achieved with ease by either sending an email that contains a link to the survey and/or linking to the survey from a suitable website.

The Ease of Participation

Online surveys don’t just make it easy for the publisher as most respondents find that, when compared against the traditional pen and paper survey, completing a survey online is quicker and easier and from the publishers point of view a lot less prone to mistakes such as respondents missing out questions or multiple responses being entered against single response questions.

Ease of Managing the Survey

With an online survey the publisher can view in real-time the response rate, summary and detail results.

The Ease of Analysis

At the end of the survey the response data is ready for detailed analysis, the information can be loaded into a spreadsheet or third-party analysis program where the respondent data can be sliced and diced.

Recognizing the Ease

Once business managers appreciate the ease of the total life cycle of conducting a survey online they will start to recognise the multitude of new opportunities that exist.

The costly annual employee satisfaction survey can now be done quicker and cheaper allowing the exercise to be conducted bi-annual or quarterly ensuring any employee problems are identified and dealt with early. There is also now an opportunity to conduct smaller and more targeted ad-hoc surveys on a departmental level or a niche area of the business improving employer/employee communications.

A survey can help deliver a management message and at the same time measure the employee support and concerns of introducing new initiatives, something a simple one way memo style directive cannot do.

A survey can be used as a marketing tool by explaining the benefit of a product or service and gathering the response from potential customers.

ROI today

Technology often promises more efficiency but requires ‘investment’ first and the ‘return’ later. Many of the available hosted online survey services have not only turned a cumbersome task into a cinch, but reduced the cost down to a pinch, giving you a return on investment from day one and opening up a world of possibilities and further savings.

With the many opportunities that online surveys bring to a manager it is a tool that is always useful to have to hand in their personal tool box.

If you have a perception that conducting surveys can be a useful exercise but are far too time consuming to prepare, unwieldy to deploy and require extensive resources to process the responses into a meaningful report it is perhaps time to think again.

Online surveys turn what was once a time consuming, resource hungry, cumbersome process into a low cost, quick, easy exercise that delivers real-time reporting.

The Ease of Design

Out with the word-processor, now there is a quick and easy way for almost anyone to create surveys using a simple menu system that allows surveys to be created in minutes and with the ability to add additional questions and modify and move existing questions around.

Ease Of Delivery

After preparation a survey is deployed through the internet or if an internal survey, an organisation’s intranet, making it instantly available to anyone with access to the internet.

Ease of Promotion

Inviting respondents to participate in a survey is achieved with ease by either sending an email that contains a link to the survey and/or linking to the survey from a suitable website.

Ease of Participation

Online surveys don’t just make it easy for the publisher, most respondents find that completing a survey online is quicker and easier when compared against the traditional pen and paper survey and from the publishers point of view a lot less prone to mistakes such as respondents missing out questions or multiple responses being entered against single response questions.

Ease of Survey Management

With an online survey the publisher can view in real-time the response rate, summary and detail results.

Ease of Analysis

The response data is ready for detailed analysis immediately the survey publication has ended; the information can also be exported to a spreadsheet or third-party analysis program where the survey result data can be further analyzed.

Appreciating the Ease

Once business managers have appreciated the ease of the total life cycle of conducting a survey online they will then recognise the multitude of new opportunities that exist.

The costly annual employee satisfaction survey can now be done quicker and cheaper allowing the exercise to be conducted bi-annual or quarterly ensuring any employee problems are identified and dealt with early. There is now also an opportunity to conduct smaller and more targeted ad-hoc surveys on a departmental level or a niche area of the business improving the communication between the employer and employee.

A survey can be central in allowing management to deliver a message and measure the employee support and concerns of introducing new initiatives, something that can’t be done using a simple one way memo style directive.

A survey can be used as a marketing tool by explaining the benefit of a product or service and gathering the response from potential customers.

Return of Investment

Technology can often deliver better efficiency but requires ‘investment’ first and the ‘return’ later. Many of the available hosted online survey services have not only turned a cumbersome task into a cinch, but reduced the cost down to a pinch, giving you a return on investment from day one and opening up a world of possibilities and further savings.

With the many opportunities that online surveys bring to a manager it is a valuable tool that is handy to have in their personal tool box.

By conducting effective market research what you can learn?

Know your customers – Market research will help you better understand your customers in a number of ways including demographic information such as their age, gender and geographic spread. The better you know your customer the easier it is to target your marketing and fine tune your product or service.

Know your target market – Who exactly are your existing customers and where do they live? Does your product or service appeal to specific age group? Who are your potential customers and where do they live?

Know your competition – Market Research will help you measure your service compared to others. What are the strengths and weaknesses of your business and are you improving in the areas that customers demand?

Products and services – Do you have the products or services that people want? Does your business represent value for money? How do your products and services compare to that of your competitors? Can you, do you, should you deliver?

Ease of doing business – Do your customers find it easy to deal with you and when they visit your store and/or website do they find what they want? Is there sufficient advice and assistance on hand? Do you make it easy for people to buy from you? Are all your staff properly trained, helpful, knowledgeable and available?

Marketing – Is your marketing reaching the right people and is the marketing message clear and effective. What are the marketing channels that are available to you, which ones should you concentrate on and which, if any, should you consider dropping?

Is your marketing message understood? Does your marketing material accurately reflect your brand? Do you advertise through the right channels? Are you reaching your target audience?

With the power of the Internet it is now very easy to conduct market research using one of the many online survey software sites that make conducting surveys and collating good market research intelligence quick, easy and extremely cost effective.

For any business that wants to offer products or services that are focused and well targeted market research is essential. Business decisions that are based on good intelligence and good market research can minimise risk and pay dividends. By making market research part and parcel of the business process and conducting market research throughout the life cycle of a product or service market research will bring the following benefits:-

 

• Market research will help you better communicate – Your current customers experiences are a valuable information source, not only will they allow you to gauge how well you currently meet their expectations they can also tell you where you are getting things right and more importantly where you are getting things wrong. By asking your customers you no longer need to guess what your customers are thinking and you demonstrate to them that you are proactive when it comes to customer services and value their opinion.
• Market research helps you identify opportunities – If you are planning to operate a new service and want to know the preconceived attitudes people have then market research can help, not only in evaluating the potential for a new idea, but also by identify the areas where a marketing message needs to be honed.
• Market research will minimise risk – Market research can help shape a new product or service, identifying what is needed and ensure that the development of a product is highly focused towards demand.
• Market research creates benchmarks and helps you measure your progress – Unless you measure you may not be able to gauge how well your business is performing. Early research may highlight glaring holes in your service or short falls in your product, regular market research will show if improvements are being made and, if positive, will help motivate a team.

Considering the benefits that market research will bring to any organization it is perhaps surprising how few businesses invest sufficient resources to gather good intelligence that will help them improve business. Many may think that market research takes too much time and effort but that is just not the case anymore as through the power of the Internet online survey software is readily available and vital market research data can now be gathered in a quick, simple and cost effective manner.

Left alone it doesn’t take long for a building with a single broken window to rapidly become a building with many broken windows. Addressing problems when they are small will prevent them from developing into larger problems.

The same is true when considering the level of employee satisfaction. Dissatisfaction can spread rapidly throughout an organization and before you know it you can have morale problems that can be hard to resolve.

To be confident that your employees are satisfied you need to be aware of any day to day problems and deal with them before they get out of hand. Keeping the initiative is important and it is nearly always better to give a little and often.

This turns out be just a vicious circle. Fixing the problem when it’s small is also when it’s easiest and when it’s cheapest. If management wait to introduce change until they are prompted by employees then they risk having to implement change from a weak position. Employees look for strong, confident management and having a proactive approach and taking time to understand the employees’ issues will gain the respect of the workforce.

Compare that with managers who are out of touch. Arriving late to a problem they are on the defensive, their credibility at risk as they may have to concede to demands which can lead to further and less reasonable demands. It’s not big and it’s not clever.

How then can an organisation monitor the morale of the employees without a big budget and an abundance of spare time?

Deploying online surveys would appear to tick all the right boxes. They offer a solution that is quick, easy and low cost. Surveys can be created in minutes and deployed in seconds, with the results compiled in real time; and by using email and websites they cost nothing to disseminate.

A corporate internet is the ideal delivery platform.

By linking through to an online survey website a company can regularly conduct surveys so they become part and parcel of the daily operations.

With the ability of an online survey to produce real-time results the mood of the workforce can instantly gauged, concerns highlighted both on a collective and individual level.

Companies can use survey results to highlight problem areas and then use follow-up surveys to target specific concerns. With good information managers are able to get to the root of specific problems and prepare a considered response.

Conducting regular surveys will allow organizations to address small problems in a timely manner and avoid ‘the straw that broke the camels back’ syndrome where a relatively insignificant incident unleashes a torrent of pent up frustration.

It should not be forgotten that most employees appreciate being consulted and asking their opinion is not seen as a sign of weakness but an indicator of good decision making.

Once in a blue moon a manager’s problem can be solved with something that is quick, easy and won’t break the bank; that looks like a blue moon.

If a single broken window is not repaired it won’t be long before more windows are broken. Problems that are fixed when they are small will stop them from developing into more serious problems.

When considering the level of employee satisfaction the same is true. Dissatisfaction can spread rapidly throughout an organization and before you know it you can have morale problems that can be hard to resolve.

To ensure that your employees are happy you need to understand what their problems and concerns are and it is important to deal with them early on. Keeping the initiative is vital and it is nearly always better to give a little and often.

This turns out be just a vicious circle. Fixing the problem when it’s small is also when it’s easiest and when it’s cheapest. And taking the initiative without being prompted puts the manager in a position of strength, which also suits the employees. Employees like strong, confident management and the management will gain the respect of the workforce if they take time to understand the issues.

Compare that with managers who are out of touch. They arrive late at a problem so they are on the defensive, and with their credibility eroded they have to concede to demands which in turn could lead to further and less reasonable demands. It’s not big and it’s not clever.

The issue, then, is how to go about monitoring the morale of a company without a big budget and without much spare time?

Online surveys would appear to tick all the boxes. They offer a solution that is quick, easy and low cost. Surveys can be written and deployed in seconds, using email, web links and social networks they cost nothing to disseminate and the results are collated and displayed in real time.

The ideal delivery platform is the corporate intranet.

By linking through to an online survey website a company can regularly conduct surveys so they become part and parcel of the daily operations.

With the ability of online surveys to produce real-time results the mood of the workforce can instantly gauged and collective and individual concerns highlighted.

Businesses can use survey results to highlight problem areas and then use follow-up surveys to target specific concerns. With good information managers are able to identify specific problems and prepare a considered response.

By conducting regular surveys companies are able to address small problems before they grow into much bigger problems that are then more difficult to address.

It should not be forgotten that most employees appreciate being consulted and asking their opinion is not seen as a sign of weakness but an indicator of good decision making.

Every now and then management problems can be solved with something that is quick, easy and won’t break the bank; enjoy.