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Posts Tagged ‘viral video’

Going out of business? All experience marketers know the old adage that “the money is in the list”. Network marketers have developed contact lists in many different ways over the years. Generally a sign up form is offered with a free giveaway. Someone simply fills out the form with a name and e-mail address to “opt in” to the autoresponder and the free giveaway is provided to them. In return for that, they generally understand that they have granted permission for whoever made the offer to follow up with other e-mails with other offers.

Several years ago the singular e-mail opt-in was taken a step further when software was developed that asked the first recipient to forward the offer to 4-5 of there friends in order to qualify for the free giveaway, or perhaps even a very low priced offering. Hence, list building became viral, meaning that a single e-mail to a single individual could be multiplied in a near exponential manner as each level of opt-ins continued to forward the offer to even more people.

Enter Web 2.0

With the ubiquitous nature of the net, you will find the internet marketers active in Web 2.0, blogs, Twitter, YouTube, and many of the social media community sites.  This most true with the more personal nature of the video.  Now the viewer can look into the marketers eyes, view his or her product, see how things work all from the comfort of their home.  The marketer likewise does not have to leave his office.

The advantageous far out way those of the straight print media.  Now the expert has face to face contact.  With seemingly a one-to-one conversation happening with potentially thousands of people at the very same instant. The customer feels like they know the marketer.  After all he or she is talking right to me.   Hence there is a better chance of the customer buying.

Consequently it is becoming imperative for the internet market to include video in his arsenal of marketing tools to communicate with potential prospects and customers.

The New Viral Video World

Interestingly, a new video software system to build a contact list and potential customer list virally has been introduced. CEO of Kiosk, Joel Therien,.ws, is in the process of launching very easy to use video building software called Easy Video Producer that has the potential to be a very effective way of generating contacts in a viral manner. This system is unique because the software itself is being offered as the free giveaway for this video “tell-a-friend” system. Essentially at your disposal is a no cost exceptionally simple to use video production software which posts your produced video and lead capture form on designated websites or blogs. Included with every offer is a contact management system.

The viral concept enables you to personally introduce yourself to your prospect with an opportunity to opt in for the free use of the software to build videos. The prospect and new contact would in turn use his free new system to attract even more potential contacts for his list and yours as well.

As in the earlier e-mail systems, the originator of the viral distribution of the free software would have access to every subscriber in the levels below him. So, what is offered is a system that provides a free and very simple (even a cave man could do it) method of posting videos to the internet that have a specific purpose of giving away additional software in a viral manner to capture a fast growing network of contacts with whom you can continue to build a relationship.

Are There Issues?

Easy Video Producer software system appears to offer a simple and easy, no cost solution for both the experienced and inexperienced non-technical marketer to make effective use of videos for their viral list building and business needs.

Providing a number of ready made templates from which to not only gather the names and email addresses but allow the prospect in a novel non threatening manner share and use the video and free giveaways. Thereby getting it out to the people who are potential buyers.

The manner in which Easy Video Producer software has made it so simple and easy for the lay person to utilize develops the credibility needed to instill the confidence and trust the prospect is after.  Through the use of the software the prospect themselves begins to categorize exactly what solution they are looking for you to provide.

Again proving the critical necessity of list building with the power of video.

The simple truth is without a list your business is in liquidation.

Viral Video

The human mind thinks in pictures, so a good video will “stick in the mind” of people generally, particularly if it a little “out there” and different to some of the boring video “sales pitches” that are easy to find online.

Of course the Video should offer relevant and useful content to the viewer as well, so make sure that it is interesting and fun to watch as well as being relevant.

Having relevant, great quality, and useful content is vital to your online success.

If your website is all about dog training, and the video you produce is about computers, well your probably not going to get a great response are you? Unless you happen to be selling a method to train dogs to use computers, in which case that would be a great idea! Showing a dog “typing” on a computer!It’s vital that you provide relevant, and useful content and give the viewer a reason to take action (hopefully visiting your site).

Once they get to your website (assuming the video is posted on YouTube or another video content sites) then your other marketing methods kick into gear. Obviously you can also place Video on your website in which case it’s more of an “added-value” to keep the visitor on your website. That said more and more Internet Marketers are “getting” Video.

The use of Video includes things like uploading content to youtube.com (you have heard of them, right? Google paid $1.3 Billion dollars to purchase the company!). Every man (and his dog) is uploading video content to YouTube, so why not you?

Now if you not as good looking as me, don’t worry you can still make a successful video. You see the video doesn’t necessarily need to show you in the picture, it could be a PowerPoint presentation, a web page presentation, or demonstration of some software.

What you are trying to do with Video is capture the interest of the viewer. You need to make a connection with him/her so that they are hopefully interested enough to visit your website in the future, or stay at your website to find out more information.

Now I know my good looks and pleasing personality and lovely Australian accent make me an enticing easy sell to viewers, but if your not fortunate enough to possess all these traits don’t despair!!

All jokes about my “good looks” aside take a look at some videos (do a search on google for 50 million hits, and see if you can’t find me on page 1!)

If someone like me can produce something like that, then surely you can. Maybe you actually found my website from a video. If so, how? Proof that video works that’s what!

And if not, remember this. Youtube alone has tens of thousands of videos played EVERY day, think about the number of people who are visiting that website, that’s a lot of people, and because people can search by category they can find your video.

When looking at finding out more about traffic to my website; it pays to do your research first as a good way to move forward faster!

Don’t ignore a potential goldmine here! Part of being success as a marketer on the internet means you need to ensure your grabbing as big a share of traffic as you can. It doesn’t make any sense to ignore this market does it? In fact it doesn’t make sense to ignore any traffic strategies (within reason) does it?

Camtasia is the product that I use for all my video presentations, and it is so simple to use and easy to setup, you just can’t go wrong. About the only thing I can complain about is that there is not a mac version.

If your interested in using Video on your website but Camtasia is a bit out of your price range, consider Easy Web Video (the name of the product).

It’s a simple way to get Video on your website in next to no time!I also have a real video recorder that I use on occasion, it just takes a little bit of time to find out about the technology (how to convert file formats, etc) but once you have that information, your good to go.

Camtasia has the ability to link into a webcam, which really makes it a neat solution. In fact that is how I did the Video on the front page.

Now the next problem you may face is uploading videos to the various video services. Like search engines they are many video websites, and it can take some time to individually upload videos to each site, make sure they are working, etc.

I found online a very handy video service. This one is not a website, but an actual software product. Unfortunately the package is not free, but the good thing about it is that it will allow you to upload your videos to multiple sites quickly and easily and automatically by using the software on your desktop.

Check out Video Upload Pro.

Of course, you don’t need to use automated software; you can still do it yourself, but keep them in mind if you find that you are wasting lots of time doing manually what could be done automatically.Hopefully I have convinced you that you need to be using video content on your website. It’s a fantastic web site traffic promotion.

Viral videos have a distinct advantage as a medium to entice subscribers to your list building efforts. Videos present you with the opportunity to portray yourself as an expert while concurrently building trust. Providing a face to your business goes a long way.

It is well known that money is in the list, i.e. having a large list of customers that can be contacted easily, allow you to present new products and ideas in a timely fashion. In the past contact lists have been built using various ways, mostly by providing a reward for a signup or opt-in to an autoresponder list. These rewards include training material, software or other useful items and now also viral videos.

The viral concept is founded on the desire to gain additional benefits for a small amount of effort. Your subscribers can benefit from your product for their own use, and for building their own business provided you make it possible for them to extend the benefits on to others. This also provides them with an opportunity to establish their own contact lists. Viral list building propagates in that a single e-mail to a single individual multiplies exponentially as each level of contacts continues to extend the offer to more people.

A potential subscriber or customer is more likely to buy from someone they know and trust. The extensive use of videos in various social networks like YouTube and Twitter in order to communicate and establish a following with the subscribers proves this concept. It is thus crucial that you use the video medium to communicate with potential prospects to turn them into eventual customers.

A very easy to use free video building software called Easy Video Producer has been launched. This viral video system has the potential to be very effective in generating contacts. This viral videos system is unique because the software itself is being offered as the free giveaway with a built in autoresponder.

The viral concept is that you would attract traffic in a more personal way, offering prospects the opportunity to opt in and use the same free software that you used to prepare the video. The prospect and new contact would in turn use his free new system to attract even more potential contacts for his list and yours as well.

As in the earlier e-mail systems, the originator of the viral distribution of the free software would have access to every subscriber in the levels below him. What is offered is a system that provides a free and very simple laymans method of posting viral videos to the internet with a specific purpose to give away additional software to gather a fast growing network of contacts to build a relationship with.

In a nut shell, to use viral videos effectively for the average person there are a few essential elements:

• Easy to use video production software
• A suitable autoresponder to manage subscribers
• A simple way of publishing your viral videos
• Effective support throughout the whole process.

The easy video producing system seems to cater for all the necessary components required for building a list using viral videos. It is a free easy to use system that can be implemented by experienced and inexperienced non-technical people. Viral list building and business promotion is now available to everyone.

Easy Video Producer is available at http://www.jumbo-blogger.com/VideoProducer and Free Hosting with no strings attached at http://www.free-kiosk-hosting.com. “Using Viral Videos for Marketing and Promotions” is a Squidoo lens on Viral Videos where comments are welcome.