Posts Tagged ‘Web 2.0’
Video or Liquidation?
Going out of business? All experience marketers know the old adage that “the money is in the list”. Network marketers have developed contact lists in many different ways over the years. Generally a sign up form is offered with a free giveaway. Someone simply fills out the form with a name and e-mail address to “opt in” to the autoresponder and the free giveaway is provided to them. In return for that, they generally understand that they have granted permission for whoever made the offer to follow up with other e-mails with other offers.
Several years ago the singular e-mail opt-in was taken a step further when software was developed that asked the first recipient to forward the offer to 4-5 of there friends in order to qualify for the free giveaway, or perhaps even a very low priced offering. Hence, list building became viral, meaning that a single e-mail to a single individual could be multiplied in a near exponential manner as each level of opt-ins continued to forward the offer to even more people.
Enter Web 2.0
With the ubiquitous nature of the net, you will find the internet marketers active in Web 2.0, blogs, Twitter, YouTube, and many of the social media community sites. This most true with the more personal nature of the video. Now the viewer can look into the marketers eyes, view his or her product, see how things work all from the comfort of their home. The marketer likewise does not have to leave his office.
The advantageous far out way those of the straight print media. Now the expert has face to face contact. With seemingly a one-to-one conversation happening with potentially thousands of people at the very same instant. The customer feels like they know the marketer. After all he or she is talking right to me. Hence there is a better chance of the customer buying.
Consequently it is becoming imperative for the internet market to include video in his arsenal of marketing tools to communicate with potential prospects and customers.
The New Viral Video World
Interestingly, a new video software system to build a contact list and potential customer list virally has been introduced. CEO of Kiosk, Joel Therien,.ws, is in the process of launching very easy to use video building software called Easy Video Producer that has the potential to be a very effective way of generating contacts in a viral manner. This system is unique because the software itself is being offered as the free giveaway for this video “tell-a-friend” system. Essentially at your disposal is a no cost exceptionally simple to use video production software which posts your produced video and lead capture form on designated websites or blogs. Included with every offer is a contact management system.
The viral concept enables you to personally introduce yourself to your prospect with an opportunity to opt in for the free use of the software to build videos. The prospect and new contact would in turn use his free new system to attract even more potential contacts for his list and yours as well.
As in the earlier e-mail systems, the originator of the viral distribution of the free software would have access to every subscriber in the levels below him. So, what is offered is a system that provides a free and very simple (even a cave man could do it) method of posting videos to the internet that have a specific purpose of giving away additional software in a viral manner to capture a fast growing network of contacts with whom you can continue to build a relationship.
Are There Issues?
Easy Video Producer software system appears to offer a simple and easy, no cost solution for both the experienced and inexperienced non-technical marketer to make effective use of videos for their viral list building and business needs.
Providing a number of ready made templates from which to not only gather the names and email addresses but allow the prospect in a novel non threatening manner share and use the video and free giveaways. Thereby getting it out to the people who are potential buyers.
The manner in which Easy Video Producer software has made it so simple and easy for the lay person to utilize develops the credibility needed to instill the confidence and trust the prospect is after. Through the use of the software the prospect themselves begins to categorize exactly what solution they are looking for you to provide.
Again proving the critical necessity of list building with the power of video.
The simple truth is without a list your business is in liquidation.